With exhibition season around the corner, GrowMe, a catalyst for change in Middle East & Africa’s business world, today announced that it is hosting a workshop for small and medium businesses to help them prepare for the exhibition season. The four-hour workshop, entitled “Exhibition Ready aims to equip small businesses, especially start-ups with the right strategy to make the most of their participation.

The workshop, primarily aimed at start-ups is scheduled for Wednesday, 12 September 2018, in the afternoon at In5 Tech. It will take the attendees through the planning, tools and tricks to ensure they get the ROI from their participation including help with creating the look, feel and follow up to convert the audience to leads and customers.

The workshop will:

  • Set goals for exhibition outcomes
  • Design key messages for target segments
  • Identified lead generation capture & follow up strategies
  • Created a to do and next steps checklist

For details on the event and to register, visit the event page.