Exhibition Ready

Exhibition season is here people.  You’ve signed up, paid the money for a space – now what?

This massive opportunity to showcase your business in front of a new audience needs planning and smart thinking to create a real ROI for your business with the resources you have available.

Create the look, feel and follow up to convert the audience to leads and customers.

Our ER workshop will walk you through the planning, tools and tricks to ensure you get the ROI your business deserves.

By the end of the workshop, you will have

  • Set goals for your exhibition outcomes
  • Designed key messages for target segments
  • Identified lead generation, capture & follow up strategies
  • Created a to do and next steps checklist

Alpha test – #TiEDubai

Winning in the market place takes a lot more than having a product.  Come test your skills and decision making – can you be Alpha in the market?

We were in the news

Thanks to Entrepreneur Middle East  … they published one of our thought pieces.

If you need to kick start your business, then start with looking at the fundamentals. Here is the extract from the article:

Sustainability is not a buzzword. You need to feed it with balanced values for your business to survive. In an article in Entrepreneur in early 2017, Patrick Henry pointed out the high failure rate (75%) and “Why Some Startups Succeed (and Why Most Fail).”

So, if you (as a business) are floundering, the chances are that you are not addressing relevant customer needs with your products and services, which can result in the potential loss of business to competitors, and missing opportunities for revenue growth. Quite often, in playing the competitive game, you also end up eroding margins, and losing the balance between value created and value captured.

So, what should you consider? How do you add value?

1. Evaluate your ecosystem  When we talk about a business ecosystem, it includes everyone in your team from your suppliers to your customers. At every stage, you need to understand not just what you want but what each of them wants and balance it against a sustainable business model. This process starts with validating what your customers need, the market fit for your product/service, how you are packaging and pricing them. It’s always a good idea to work collaboratively with your ecosystem, rather than dictate your requirements.

2. Evaluate your business model Whether you are a small business or still at a startup stage, take another look at your business model. Begin by identifying your competition or, if you think you are unique, who could be perceived as your competition by your customers. Once you identify them, compare your USPs against them and measure the effectiveness of your marketing. Take the time to evaluate your sales processes, capabilities and execution, and validate your pricing and commercial terms.

3. Evaluate your cost of sales and general cost of doing business Once you have evaluated your business model, you then need to assess your operational processes and identify areas for improvement and cost reduction. This means you need to focus on real costs of doing business. Identify the value proposition for your customers, your suppliers, your team and yourself. Furthermore, you need to look at your products and services and identify areas for improvements. Evaluate your relationships with your suppliers and discuss with them the strategy that helps you both. These negotiations need not be just about cost but could be about payment terms, about long-term associations and partnerships, especially if your business strategy relies on these suppliers. Is it a benefit you can pass on to your customer? It could help in cases when you need to have a conversation with your customers.

4. Value proposition The final piece of the value game are the people on your team. A turnover (or a reduced team) could result in a drop in the quality of your product or service and affect the sustainability of your business. Your team is the voice and face of your company and if you face a staff turnover, then perhaps you need to evaluate your value proposition for them. Explore the reasons behind people leaving or not performing. Identify areas of unfair treatment, imbalance in payments and incentives, or perhaps it could be as simple as a lack of resources and leadership- are your people getting what they need to be successful in their jobs?

The bottom line is that it is always about the value proposition. Not just yours, but of your complete business ecosystem.

Read the article on Entrepreneur Middle East: https://www.entrepreneur.com/article/316493

We will be speaking at WOMENSME in Oct

WOMENSME conference will not only unite the most powerful ladies of the region but will showcase their great achievements. A film about Women who lives in UAE and do their work with Love will be shown.

According to the Kaufmann Foundation, a US$2 billion private US non-profit focusing on education and entrepreneurship, women are only a third as likely to get access to equity financing through angel investments or venture capital.

The International Finance Corporation estimates that leaves a financing gap for women-owned SMEs in developing countries of $285bn.

You want to do something good for economy? Invest in WomenSME.

Gone are the days when MENA women worked only at education institutes, hospitals and government institutions. MENA women of today have assumed prominent roles as decision-makers, bankers, journalists, judges, lawyers, media figures and scientific researchers. In fact, the number of women holding ministerial-level positions and other roles in public life has increased significantly in the last decade.

Within MENA, women from the UAE seem to have achieved the most. Nearly one-fourth of the 100 most powerful Arab women listed by Arabian Business consisted of Emiratis. They were followed by women from Kuwait, Lebanon and Saudi Arabia.

Women in the UAE and elsewhere around the region are an unshakeable economic force, with assets worth $385 billion (Dh1.4 trillion) managed by female-led small and medium enterprises.

 

Movenpick – Stuttgart Business Academy

Not only did we get to escape the heat of a Dubai summer – we got to work with these awesome people from across Europe.

Plenty of Innovation with FOUR new concepts presented to business leaders. This is how we change the game in business.

IMG_1930

Another happy customer

Version 2

May 2016: More than 70 leaders from the Mövenpick hotels in the Middle East came together at Mövenpick Hotel & Apartments Bur Dubai for the Mövenpick Business Academy. This Learning & Development event consisted of five workshops aiming to strengthen the development of leadership and commercial competence.

“The corridors at the Mövenpick Business Academy are still buzzing with excitement from those that attended the Business Strategy and Innovation programmes – Stay ahead in a changing world –  Thank you Mercuri and GrowMe” Peter Mitchell, VP Talent & Organisational Development

We love it when friends come to town!

We were honored this week to hosted Winnie Rode – Travelling Master of Tibetan Singing Bowls, Buddhist Yogi and Meditation Teacher.

In the serene gardens of Zabeel Ladies Club under a full moon we witnessed a rare and special opportunity.

Singing bowl concert v.2 May 2016

 

Pictures of the evening to follow … Lets just say … it was magical